Wednesday, 17 May 2017

Be An Expert - Back To Basics - Focus On Photos

This week for 'Back To Basics' were looking at photography. Do your photos show your products in the best possible way?

READ THIS: A great book to read if you feel like you need an in-depth refresh of your photos is this 'The Crafter's Guide To Taking Great Photos' book by Heidi Adnum: https://www.amazon.co.uk/Crafters-Guide-Taking-Great-Photos/dp/1844487512 with A LOT of tips on background, props, lighting, and more. 
LIGHTING ISSUES: If your main issue is light, you could try making a DIY lightbox: http://www.wikihow.com/Create-an-Inexpensive-Photography-Lightbox If your products are too big to fit in a lightbox then consider asking a friend with big windows whether you can take some photos there (you might need to tape white tissue paper to the windows to diffuse the light). 
FIX THE SHARPNESS: If your photos need to be sharper, try these tips from the Etsy Seller Handbook: https://www.etsy.com/uk/seller-handbook/article/6-steps-to-creating-sharper-product/23125317730
LIFESTYLE SHOTS: Do you take 'lifestyle' photos as well as plain ones? Lifestyle photos means you show how the item might be used, or place some props around it to give it a sense of scale or to invoke an emotion. For example if you make jewellery you don't HAVE to show it on a model (though this could be good) but you could show it draped across a jewellery dish - a modern neon stripe dish with bright white lighting if your jewellery is for the young fashionista, or a vintage saucer dish with warm lighting if your jewellery is for the more mature or softer-styled lady.
5 LISTING PHOTOS: Finally - do you use all 5 photo spaces whenever you can? Here's some Etsy ideas on 4 different photos to use: https://www.etsy.com/uk/seller-handbook/article/4-essential-product-shots-for-your-etsy/22504064051 and the 5th photo could be a photo of your product packaging if that's something special!

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