During May we are focusing on going back to the basics and making sure everything in your shop is as good as it can be. You may have been having so much fun uploading new products that you've forgotten that your 'about' page still talks about products you no longer make, for example. Making sure everything is up-to-scratch will help your customers trust you and make you appear in the relevant searches!
Here's 3 things to go and check right now, and some links to articles to find out more if you need help. Whether you are a new seller or an old-hand, it's worth making sure these are current, and fit with your branding:
About Page: https://www.etsy.com/seller-handbook/article/how-to-craft-a-killer-about-section/22636178725
Shop Policies: https://www.etsy.com/uk/help/article/38745785811
Cover Photo & Shop Icon: https://www.etsy.com/uk/help/article/160 (if you refresh your cover photo regularly with new products then returning customers will immediately see what's new in store as soon as they land at your shop. You can create photo collages in PicMonkey or Canva to fit the right dimensions!)
Finally here's a top tip which is good for new sellers, or long-time sellers who didn't know about this -
Top Tip: Your listing titles are essential for Search Engine Optimisation. Fill up as much of the title space as you can, using 2-3 word phrases separated by commas. If you are selling artwork don't put the name of the artwork in the title, put it in the description, as no one is likely to search for that artwork by title. Instead use phrases people are likely to search for. For example, a title SHOULD NOT say:
'Beautiful unicorn wandering through a wood A4 painting'
It SHOULD say something like:
'Unicorn Painting, Unicorn Art, Unicorn Gift, Fantasy Art, Fantasy Art Gift, Girls Bedroom Decor, Daughter's Birthday Gift, Original Art'
Go and make sure your titles are working for you!