Wednesday, 16 August 2017

Be An Expert - Product Promotion - Videos

Using videos to promote your products can really help your items stand out from the crowd.

Here's a recent Etsy Seller Handbook article on How To Market Your Business With Video: https://www.etsy.com/uk/seller-handbook/article/how-to-market-your-business-with-video/137667391868
Videos on YouTube can be great to include lots of detail, and it's easy to share them from there to Facebook  (lots of potential customers out there are browsing videos on Facebook!).
However your videos don't have to be long or complicated to help your items stand out. You can try using apps like Hyperlapse (an app that speeds up your video) or Boomerang (this takes bursts of photos and stitches them together) to show glimpses of your work-in-progress or finished products. If you are sharing your finished products then show them in use or just turn them around to show the item from different angles. See more about these 2 apps here: https://blog.hootsuite.com/instagram-apps-boomerang-hyperlapse-layout/ 
You can use these short videos in your main Instagram (or FB) feeds. You can also use them in Instagram stories. Instagram stories is a collection of videos which you can add to throughout your day - but they disappear after 24 hours. If you are recording the video directly in Instagram make sure you download it before it disappears! Stories are good to use because the accounts you follow with recent stories will appear at the top of your instagram feed, so you are more likely to be spotted by your followers. Here's some info on Stories from the Instagram blog: http://blog.instagram.com/post/148348940287/160802-stories
Another fun idea you could try is to make a product photography turntable like this one: https://www.youtube.com/watch?v=cFPJqtcWNSU and use it to show your items from all sides!
You don't have to start sharing lots and lots of videos, but the occasional one will help your customers to get a better view of your items and your shop.

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